This week, Penny Sansevieri, author of Red Hot Internet Publicity had a great post on author branding.
Branding is something I've thought a lot about in the last year. I'd like to think I'm making some progress from the days of "designing" my own website, printing out my own bookmarks, and changing my blog template on a regular basis.
One of the areas that Penny emphasizes it that of Consistent Marketing Materials.
Thanks to the fantabulous Nathan Clement (graphic designer, author, picture book illustrator) for help in this department!
Here are a few of the items he designed for me.
Nathan and I began with the "center of the universe" as Penny calls it - a website that reflects my style. And since I'm a history writer who tends to wax a wee bit nostalgic, I went for the old fashioned photo album look. I knew I wanted some movement on the home page so Nathan came up with the signature that writes before your eyes.
When we moved on to the bookmark, Nathan incorporated the signature into it as well. I like that!